What's the problem?
In the hunt for key words, high page count and unique content, many Web developers forget a basic truth: You can lead a mount to water, but you can't build him drink - translate for Internet world: Just because they locate you, doesn't indicate they'll buy.
To inspire a consumer to take the after that step, a Web site must be a great deal more than search engine optimized. It also should be lead generation optimized.
What does a lead generation optimized site surround? Here are five must-haves:
- Compelling, interest-generating headings and subheadings
- Attractive offers like white papers, case studies, discount or newsletter subscriptions to influence readers to step into the selling cycle
- Short, easy-to-complete lead forms (five fields or less) so prediction aren't deterred by complexity
- Meaty, probable content that includes client testimonials, success stories and work examples - screens that "show" instead of "tell"
- apparent calls to action that tell the reader how to take the next step and why she'll be glad she did
- Boring headlines
- "All about me" content
- Long string of key words that sound like blah-blah-blah
- Confusing and surplus navigation
- Placing significant copy, offers and calls to action "below the fold" where they'll in no way be found with no scrolling
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